A spending decision
Should you pay for llms.txt?
We do not sell it as a way to earn AI citations. We have not established that benefit for our clients.
Start with supported requirements
Google's guidance for AI features says ordinary search eligibility and SEO fundamentals apply; no special AI text file or schema is required. Read Google's guidance.
That statement is about Google's systems. It does not prove that no other system reads a particular file or that future support cannot change.
Prioritize useful work
Check access, accurate business facts, useful service pages and the inquiry route first. Treat a proposed file or markup change as an experiment only when the intended system and evidence are clear.
We publish what we find.
We're measuring AI answers in Cincinnati and will publish what we find, including our own results, including when they're unflattering. No pitch attached.
One email a month at most, and you can leave with one click. We do not sell your address and we will not add you to anything else.